At Bamb we try to keep things as natural as possible, in our experience no two customers are the same and we want to get to know our customer beyond the design brief, that can help more than the answers to our key questions. Listening to what is being said and also what isn’t said, is more important than talking.
Beyond keeping things natural, listening and getting to know your new customer, it is important to get those key questions answered.
So with that in mind we want to share the basic questions to ask if your new customer hasn’t already explained through natural conversation.
What do you provide or offer?
Describe a typical customer or customers.
In an ideal future, where will your business be in 10 years?
How would you like to be viewed by your customers and potential customers?
What do you do differently to your competitors?
Who are your competitors now and who do you aspire to compete with?
Do you have any specifics you would like us to avoid, such as style or colour?
Please provide 3 examples of brands that appeal to you and explain why.
Please provide 3 website examples that appeal to you and explain why.
It goes without saying that you will need to discuss timeframes, project deliverables and budget. But the answers to the above questions will give you everything you need, to design a brand that improves your customers business.
Lastly there are some questions we believe can harm a project and give customers a false expectation that they need to guide you too much.
So here are some questions we think you should forget unless the potential client has a specific request.
Will your logo be used for web or print?
In our opinion this is a very strange question. Surely all logo or branding design should be flexible, the main logo may well have a gradient, but that doesn’t mean a mono logo can’t be used at times a gradient won’t look right. The same goes for complex logos; they can be simplified for a favicon or a social media icon.
Our clients often choose to use us because they know they will never be in a position where their new brand is a challenge to use, whether they are exhibiting at an event or having signage produced for their offices.
What typography do you want?
Any designer should understand that they need to suggest typography based on how suitable it is to the project, not on the customers narrow experience of typefaces. If we worked that way all our beauty salon customers would have swirly text and all our sport customers would have bold italics.
What colour do you want?
Again, as with typography, if your customers favourite colour is vivid pink and their biggest competitor already uses vivid pink, maybe best not to have given the customer false hope. Take preferences into consideration of course, but never give a customer the idea that is what to expect.
Lastly as with everything in the design industry, there are no rules! So if you think this is crap or you have better questions, more power to you. We’d love to hear your thoughts via our social media channels?
Happy making and creating
Kim, Alex and Dan