Chatfields Jewellers is an independent jewellery store based in Eastbourne, offering new, preowned and bespoke jewellery as well as repairs and resizing.
Chatfields Jewellers hired Bamb to update their branding and the pressure was on, as their identity hadn’t been updated since the family run business started in 1947.
Having always been a part of the family, the business owners wanted a change, but were conscious Bamb didn’t totally overhaul the traditional identity.
After designing the new logo, the team at Bamb were asked to advise on signage and packaging options. This gave the client added confidence that the finished rebrand would be as intended.